Cognitive Skills and Creativity

Activity Theory In this case, we will talk a little more about the resources that we will use to manage a project that we want to use, be it a product that we want to sell or a change proposal. Activity theory is a tool that helps us collect information at home aspect of our project, it is more a meta-theory than a predictive theory. This considers the entire work / activity system (including teams, organizations, etc.), in other words it does not focus only on the person, but also on your own team and the environment that is managed. I like to think of this tool as something more realistic for our project since I feel that it is more complete because it takes ourselves into account. The activity theory is represented by a triangle which contains the following: This triangle can be managed on 3 levels: Activity towards a goal (goal) carried out by a community. A result of a reason (need) that may not be aware of the social and personal meaning of the activity (Answer the quest...

How do I empathize with people? Nowadays anyone can create their own business from home, this is something very common lately but, not many people succeed, there are very clear examples such as the man in the corner who sells dogs, or the lady who sells ice cream. It is very normal for many people to be more successful than others even selling the same product as the other, but this is because these people knew how to connect with people and knew what attracts them the most. There is a tool that facilitates all the work of making various startup attempts for our business, it is a tool that helps us to connect with people and their needs, the "Empathy Map". The empathy map is a graphic tool used to better identify our target audience. The aim of the empathy map is to create a degree of empathy with our specific client, knowing their environment, in other words looking at the world through their eyes. In order to know what to do, the emphaty map answers the following ques...

Bussines? The Lean Canvas is based on the Business Model Canvas designed by Alex Osterwalder. Thanks to Ash Maurya we can enjoy a specific adaptation of the business model canvas for entrepreneurs who are working on their business idea when launching their own startup. As we explained in the Business Model Canvas post, that canvas is divided into two parts (the right part talks about the market, and the left part refers to the company). In this case, the Lean Canvas has a more practical division for those who are looking for an innovative and viable business model. The right part continues to reflect the environment (market) but the left part helps you reflect on your product / service. As you can see, the approach has points in common, but with some important subtleties. Below I explain more fully what are the adaptations of the Lean Canvas blocks with respect to the traditional Canvas or Osterwalder Canvas: Customer segment:  In the case of entrepreneurs...

From creativity does innovation arise? Previously I had already talked a little about creativity, but if you do not remember it, creativity is the ability we have to be able to think of new methods / possibilities to be able to invent or create something new or improve something, they can be objects, ideas, representations, etc. So if we think this about creativity, can we say that innovation comes from creativity? Well, how many times we have not wanted to create something new but we always find that it has already been created ?, or that we realize that there are several similar articles but one is more successful than another? well, there is a big difference between creativity and innovation. Creativity is thinking of new and appropriate ideas, while innovation is the successful application of ideas within an organization. In other words, creativity is the concept and innovation is the process. Creativity and innovation Let's determine more about the differences between...

What the hell is wrong? We have already talked enough about creativity and tools to carry out projects but this is not over yet, there is something called "System Approach", how many times have we failed to solve any problem? Believe me that I have struggled a lot in this, but guess what, I have found the answer, a well structured guide that will serve us as long as we can carry it out correctly. The "System Approach" is a methodological scheme that serves as a guide for problem solving, especially towards those that arise in the management or administration of a system, as there is a discrepancy between what you have and what you want, its problem , its component s and its solution . Well, the systems approach is something very interesting since it determines a general objective and justifies it with several sub-systems with the sole purpose of improving the results, in order to transform a problem to a successful product we have 3 subsystems which we they...

How many times have we wanted to...? To start, I want you to think about all those moments when we have wanted to do something important to make a change in some community, or simply within the same family, tell me, have there been many? Maybe most of us have wanted to make a change in some community, whether large or small, but we simply have not had any success, on the other hand, there will be people who would have succeeded, but because many of them apply certain methods to be able to take your project in a very reasonable way to success, a part of these people is by implements, they are the people who did something from nothing and they like others, but there are people who have made great changes in a whole community and obviously, they carry a tool type, in this blog I will talk a little more about one of these tools in particular, "THE THEORY OF CHANGE". Many people (including me) try to make some kind of change in their society but they are not successful, ...