Bussines?
The Lean Canvas is based on the Business
Model Canvas designed by Alex Osterwalder. Thanks to Ash Maurya we can enjoy a
specific adaptation of the business model canvas for entrepreneurs who are working
on their business idea when launching their own startup.
As we explained in the Business Model
Canvas post, that canvas is divided into two parts (the right part talks about
the market, and the left part refers to the company).
In this case, the Lean Canvas has a more
practical division for those who are looking for an innovative and viable
business model. The right part continues to reflect the environment (market)
but the left part helps you reflect on your product / service.
As you can see, the approach has points in
common, but with some important subtleties.
Below I explain more fully what are the
adaptations of the Lean Canvas blocks with respect to the traditional Canvas or
Osterwalder Canvas:
Customer segment:
In the case of
entrepreneurs it is important to define the figure of Early Adopters. Going to
the first mass market is very dangerous !!! There is always a profile more
given to welcoming your product / service before others, your visionaries !!
Customer relations becomes a unique special advantage:
It is the most difficult block to define at first. It is something
that is acquired over time. Do not worry, at this moment it is more important
that you focus on the rest of the blocks, for now you can leave it blank.
Key partnerships become a problem:
This is
not the time to think about who you are going to associate with if you still do
not know why your clients will pay you… It is more critical for the
entrepreneur to identify what REAL problem his Early Adopter profile suffers
from. You must also reflect on the alternatives present in the market.
Key activities becomes a solution:
You must
reflect on how you are going to solve your client's problem.
Key resources becomes key metrics:
In this
box the indicators for decision making will be defined. It is important that
you define them well to know if you should pivot or persevere.
References:
https://canvanizer.com/new/lean-canvas
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