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Empathy Map

How do I empathize with people?

Nowadays anyone can create their own business from home, this is something very common lately but, not many people succeed, there are very clear examples such as the man in the corner who sells dogs, or the lady who sells ice cream. It is very normal for many people to be more successful than others even selling the same product as the other, but this is because these people knew how to connect with people and knew what attracts them the most. There is a tool that facilitates all the work of making various startup attempts for our business, it is a tool that helps us to connect with people and their needs, the "Empathy Map".

The empathy map is a graphic tool used to better identify our target audience. The aim of the empathy map is to create a degree of empathy with our specific client, knowing their environment, in other words looking at the world through their eyes.

In order to know what to do, the emphaty map answers the following questions:


  • What does the customer want?
  • What forces motivate you?
  • What can we do for these clients?
  • Who are they really?


To achieve this, the map proposes six different areas that are detailed below:

 HEAR - What is the person hearing from his friends, partner, colleagues, etc.? Who really influences you? How do they do that?

 SEE- What surrounds you? What type of offer are you exposed to? What kind of problems do you face?

 FEEL AND THINK - What emotions does the person express? What really matters to you? What are your expectations? Be aware of your beliefs, emotions that cannot be directly observed. Pay attention to your body language, tone of voice, and the words you choose.

 SAY AND DO - What could you say to others? What is your attitude in public? Does it influence someone?

 WHAT DOES IT HURT OR FRUST YOU? - What are your main frustrations? What risks are you concerned about? What are your obstacles?

 WHAT MOTIVATES IT? - What do you really want to achieve? How do you define success? How do you try to achieve it?

See you next time !!!

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